Just like in other parts of Instagram, the algorithm considers your relationship with the person who posted and how much you’ve interacted with them in the past few weeks. The algorithm then takes into account your past actions on similar content to determine what to show you. Notably, Instagram says, “These signals matter much more in Explore than they do in Feed or in Stories.” The Instagram algorithm looks at the general popularity of a post, including how many people have interacted with it in a short amount of time. The 2024 Instagram Explore page algorithm Similar to feed and Stories, the algorithm considers your relationship with the poster to determine how relevant their content is to you. The algorithm then accounts for factors like audio track, video length, and caption text to determine how interesting the reel might be to you. If you’ve interacted with the person who posted the Reel before, that signals to the algorithm your level of interest in their content. First, the algorithm on Instagram looks at your past behavior, such as which reels you’ve liked, saved, re-shared, commented on, and engaged with recently. From there, it considers your overall relationship with the author and how likely you are to be connected as friends or family. Next, it considers how often you view an account’s stories to prioritize those from accounts that it thinks you don’t want to miss. The Instagram algorithm looks at how much you engage with a particular account’s stories, such as sending likes or DMs. It also takes into account your history of interacting with a particular person to determine how interested you are in seeing their posts. This includes factors like past interactions, post frequency, and more. Next, it uses information about the poster to determine how interesting they might be to you. The algorithm then considers how popular the post is based on how quickly it gains likes, comments, shares, and saves, along with when and where it was posted. The Instagram algorithm takes into account how much Instagram predicts you’ll care about a post (based on your past behavior and engagement with similar content). Here’s how those break down: The 2024 Instagram Feed algorithm Instead, he says they use a variety of algorithms, classifiers, and processes tailored specifically to each part of the app-Feed, Stories, Explore, Reels, Search, and more. Mosseri also claims that “Instagram doesn’t have a singular algorithm that oversees what people do and don’t see on the app.” “I know a lot of you are skeptical of ranking,” said Mosseri in an Instagram reel shared in 2022, “but it really does help us make sure that Instagram is more valuable to each and every person who uses the platform.” Instagram CEO Adam Mosseri refers to the algorithm as “ranking” (maybe because that term sounds less robotic) and stresses the importance of favoring some posts more than others. The main purpose of the Instagram algorithm is to make each user’s experience with the platform as pleasant as possible. In simple terms, the Instagram algorithm looks at information about content (Reels, feed posts, and Stories) and users (interests and behavior on the platform) to serve the right content to the right people. It decides what content shows up, and in what order, on all Instagram users’ feeds, as well as the Explore Page, the Reels feed, Stories, and so on. The Instagram algorithm is a set of rules that rank content on the platform. Free 30-Day Trial What is the Instagram algorithm?
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